Workshop: Discovering Your Expert Appeal

Expertise is not only a requirement of self-help or instructional nonfiction. It is also an important component of narrative nonfiction. It galvanizes reader attention and makes the content proposition compelling to editors and readers. In this workshop JJ Lee (fashion writer, memoirist, dark historical fantasy/horror author) walks you through a worksheet that helps you hone your expert appeal for narrative nonfiction, Instagram Reels, YouTube, podcasts, and other forms of nonfiction content creation. A perfect way to enhance the concept and treatment of your next nonfiction project.

This is a hands on workshop with limited space. Please register to secure your spot.

About the Workshop Presenter

JJ Lee is a former CBC broadcaster and art critic. He wrote the memoir The Measure of a Man: The Story of a Father, a Son, and a Suit. He is the editor of the Christmas-themed anthology series Better Next Year and is the acquisitions editor for New Westminster publisher Tidewater Press. He produces the true crime podcast Stand Up Eight with Lenore Rattray. It peaked at #18 in True Crime charts. He teaches nonfiction at Simon Fraser University’s The Writer’s Studio and writing and podcasting at the Shadbolt Centre for the Arts.

About Arts New West

Founded in 1967 as the Arts Council of New Westminster, Arts New West is a not-for-profit community arts organization built by artists and arts groups with a shared interest in visual, performing, and literary arts. Our goal is to foster, support and promote the arts for all age groups, cultures and Indigenous community members.